BRAND FIRDAWS HISTORY
COMBINATION OF FASHION AND TRADITIONS
The fashion house FIRDAWS was founded by the wife of the Head of the Chechen Republic Medni Kadyrova in 2009.
The first show of the collection of Muslim clothes under the title “Flowers of the Emperor” was held within the Moscow Fashion Week. The guests of the event among other eminent designers of clothes were such coachmen as Roberto Cavalli and Vyacheslav Zaitsev. Famous fashion designers predicted great success in the Chechen design art in the future.
Within a year, Medni and her sister Laura Arzhiyeva created a new collection of clothes for the FIRDAWS fashion house called “You’re in Paradise”. The collection combined an effective beauty and chastity. In the final of the show on the podium in the images of the eastern princesses came Miss Russia, Victoria Lopyreva and the Beauty of the Chechen Republic Zamira Dzhabrailova.
The season spring-summer 2013 was presented at the Fashion Week by Volvo designer Zarima Yakhayeva. Women’s dresses and elegant outfits and an exit to the final model in a wedding dress, accompanied by butterflies, won the hearts of fashion critics.
Very touching was the transfer of management of the Fashion House to the mother of her eldest daughter Aishat Kadyrova shortly before her coming of age. The decision came after the girl’s surprise for her sister’s birthday: Aishat herself sewed several dresses as a present, and before the presentation she showed a video clip with dresses. Medni Kadyrova was very pleased with the undoubted talent of her daughter. His farewell collection before the debut show of her daughter, she symbolically called “For you.”
Aishat Kadyrova’s collection “Mountain Pearl” was held in the fall of 2017 as part of Mercedes Benz Fashion Week Russia.
On the show were gathered stars of domestic show business. The audience enthusiastically accepted and appreciated the appearance in the fashion world of a young designer, with a refined taste, honoring tradition.
In the opinion of Vyacheslav Zaitsev himself, the FIRDAWS brand has occupied an unoccupied niche in the fashion industry. Fashion house was in the very beginning of the trend of the so-called Modest Fashion – when the main value of the image is restraint, chastity, elegance and modesty, decorated with luxury.